Embedded Files
Consistent, credible social media - without the overwhelm.
Consistent, credible social media - without the overwhelm.
I'm Charlotte Tomkins. I'm a social media consultant with over a decade of experience helping businesses cut through the noise, build a genuine presence online, and turn social media from a source of stress into a real business asset.
Whether you're starting from scratch, stuck in a rut, or simply not getting the results your effort deserves - I can help.
Does any of this sound familiar?
Does any of this sound familiar?
You know social media matters for your business. But between running everything else, it keeps slipping down the list.
You post when you remember, go quiet when you're busy, and feel guilty about the inconsistency
You're not sure what to post or which platforms are actually worth your time
You're putting in the effort but the engagement just isn't there
You've tried to hand it to someone, but it still doesn't feel quite right
A negative comment or complaint has made you anxious about showing up at all
Social media feels like one more thing to do, rather than something working for you
You're not alone. These are the most common challenges small business owners face with social media — and every single one of them is fixable.
What makes social media hard for small businesses
What makes social media hard for small businesses
Running a business means wearing every hat at once. Social media is easy to deprioritise because the consequences of neglecting it aren't immediate — until suddenly your competitors are more visible than you, your engagement has dropped, and rebuilding feels overwhelming.
The other challenge is that a lot of social media advice is written for big brands with dedicated teams and significant budgets. It doesn't account for the reality of a small business owner who has twenty minutes between client calls and needs to know exactly what to do with them.
That's where I come in. I work with the resources you actually have.
Here's what I offer
Here's what I offer
Power Hour £99
Power Hour £99
One focused hour, entirely on your business. Bring your questions, your challenges, or your half-formed ideas — and leave with clear, practical answers you can act on immediately. Perfect if you want a second opinion, need help getting unstuck, or simply want to know what you should be prioritising right now.
Social Media Audit £250
Social Media Audit £250
Not sure what's working and what isn't? I'll review your current social media presence across all relevant platforms and give you an honest, detailed assessment — what's performing, what's holding you back, and where the real opportunities are.
You'll receive a clear written report you can act on immediately, with or without further support from me.
Audit & Strategy £500
Audit & Strategy £500
The complete picture. I audit your current presence and build you a full social media strategy — realistic, tailored to your capacity, and designed to get results.
You'll know exactly which platforms to focus on, what to post, how often, and why. No guesswork, no generic advice — a clear roadmap built specifically for your business.
Team Training £199
Team Training £199
If you have a member of staff managing your social media, investing in their skills is often the highest-impact thing you can do. I'll spend an hour working directly with them - practical, tailored training that addresses your specific platforms, audience, and goals.
Monthly Retainer from £299 per month
Monthly Retainer from £299 per month
Ongoing consultancy to keep your social media on track. We meet regularly, review what's working, adapt to platform changes, and make sure social media stays a consistent priority rather than an afterthought. Particularly useful if you want a trusted expert in your corner without the cost of a full-time hire.
→ Contact me for a tailored quote
Why work with me?
Why work with me?
I bring over a decade of hands-on social media experience across both B2B and B2C — working with organisations ranging from small independents to large, complex institutions.
What I don't bring is a one-size-fits-all framework or a stack of generic templates. Every business I work with gets an honest assessment of where they are, a realistic plan for where they want to get to, and practical support that fits their actual capacity.
I also understand what it means to be the person doing everything at once. I won't give you advice that only works if you have a marketing team behind you. I'll give you advice that works for your business, your time, and your budget.
What you'll come away with
What you'll come away with
However we work together, you'll leave with:
Clarity on what to do and why. No more guessing or posting into the void
A strategy that fits your actual capacity, not an idealised version of it
Confidence in your social media presence and how to manage it
Practical tools and frameworks you can use independently going forward
An understanding of what's actually driving results - and what isn't
WHAT A CLIENT SAYS
WHAT A CLIENT SAYS
"Charlotte played a pivotal role in helping us cut through the noise and find a clear, confident direction — especially on Instagram. She created a space where we felt comfortable asking questions, exploring ideas, and growing our confidence."
— Vita Bakunas, Small Business Owner
Ready to take the first step?
Ready to take the first step?
Not sure which option is right for you? Start with a free 20-minute call. We'll talk through where you are, what you're trying to achieve, and what kind of support would make the most difference.
No obligation, no hard sell, just a straightforward conversation.
Page updated
Google Sites
Report abuse