Social media in academic publishing isn't straightforward. Your audiences are multiple and distinct - authors, researchers, librarians, societies, institutions. Your communications are often sensitive, and the margin for reputational error is small.
My social media career was built inside one of the world's leading academic publishers. At Wiley, I spent 15 years shaping and ultimately leading the organisation's social strategy - with a grounding in sales and marketing that keeps my thinking commercially rooted.
I understand this sector from the inside: the complexity of your audiences, the sensitivity of your communications, and the reputational stakes involved. Whether you need a clear social strategy, a listening programme that protects your brand, or a way to activate your people as credible voices, I bring the experience and the sector knowledge to make it work.
Your editors, researchers, and subject matter experts are among the most credible voices in your field. But are they visible?
An effective employee advocacy programme turns your people into authentic brand ambassadors — extending your reach, building trust with authors and institutions, and giving a human face to your organisation. I've designed and led advocacy programmes at scale within academic publishing, including the launch and ongoing growth of Wiley's employee advocacy programme. I can help you build from scratch or strengthen what you already have, covering strategy, tool selection, governance, training, and optimisation.
"One of my highlights working with Charlotte was the launch of Wiley's Employee Advocacy Program. Charlotte played a pivotal role in its development, launch, and continuous growth — making it easy and enjoyable for employees to share high-quality content and greatly expanding Wiley's social media presence." — Melanie Lehnert-Bechle, Senior Director, Open Research, Wiley
Academic publishing operates in a high-scrutiny environment. Conversations about open access, peer review, author experience, and institutional relationships play out publicly on social — and what you don't hear can be just as damaging as what you do.
I can help you build a listening programme that keeps you informed, protects your reputation, and prepares your team to respond when it matters. From monitoring strategy and tool setup to crisis preparedness and escalation frameworks, I'll make sure you're never caught off guard.
"I have seen her lead and advise through complicated issues with great faculty, spotting and addressing potential challenges down the road and offering proactive, long-term thinking." — Geena de Rose, External Communications, Wiley
Academic publishers typically serve multiple, distinct audiences — authors, researchers, librarians, societies, institutions — often with a small, stretched team. Getting social media to work across all of them requires more than a content calendar.
I work with you to build a strategy grounded in your specific goals and audiences, from audit and insight through to a clear, practical roadmap your team can actually implement. I can support rollout, embed frameworks across your teams, and help you measure what matters — tying results back to business outcomes, not just engagement numbers.
"Charlotte has a real flair for mastering complex systems, interpreting their output and placing the synthesised data into the context of commercial decision making. She can translate a strategy into tangible steps that can be implemented by others, and communicate a compelling vision of it to those responsible for its execution." — Thomas Hyrkiel, Director of Content and Community (formerly Wiley)
Social media training is available as a standalone offer or as part of any engagement. Sessions are tailored to your team's level and goals — from fundamentals and best practice through to platform strategy, social listening, and advocacy.
"Charlotte is an incredible source of information and best practice on social media, corporate reputation, social governance, and social media management platforms. She consistently provided expert-level insight that elevated our content, increased engagement, and improved connection with our audience." — Janelle Beck, Senior Copy Editor, Wiley
For larger engagements, I work closely with your team - embedding alongside them, building capability, and leaving your people more confident and better equipped than when we started.
"Having worked with Charlotte in various capacities over seven years — first cross-collaboratively and later as her direct report — I've seen first hand her dynamic, strategic, and innovative thinking. As a leader, she is empathetic, fair, and unflappable — qualities she instils in her team with ease." — Cat Moore, Wiley
If you're looking for a social media partner who knows academic publishing from the inside, get in touch.