I spent nearly three decades at Wiley, one of the world's leading academic publishers — the last 15 years of them in social media. I led strategy, built teams, launched an employee advocacy programme, and helped the organisation navigate some of its most complex communications challenges. It was a career I'm genuinely proud of, and when redundancy came in 2025, I left on good terms and with a clear sense of what I wanted to do next.
That next thing is this: using everything I've learned to help other organisations and individuals get more from social media. Whether that's a publisher trying to activate its people as brand advocates, a small business trying to find its voice online, or a maker trying to turn a craft into a sustainable income — the underlying challenge is usually the same. You know what you do. You just need help making it visible.
My background is unusual in that it spans both sides of social media. For most of my career I was on the strategy and operations side — the person building the frameworks, managing the teams, and making the content rather than creating it myself. That changed when I started my own ceramics practice and began posting about it on Instagram. I wasn't sure it would work. It did — far better than I expected. And that experience of being a content creator from scratch, building an audience with no existing following and no team behind me, gave me a perspective I couldn't have got any other way.
I now bring both of those things to the people I work with: the strategic rigour of someone who has run social at scale, and the practical, first-hand understanding of what it actually feels like to start from nothing.
I'm a doer. I like rolling up my sleeves, getting into the detail, and finding the clearest, most practical route through a problem. I'm also a natural collaborator — I've spent years working across global, cross-functional teams, and I know how to bring people with me rather than just hand them a document and leave.
I'm based in London but work with clients across the UK and internationally.
When I'm not working, I'm usually making something, cooking something, or going somewhere. I play ukulele and piano, hike when the weather allows, and eat out as often as I can justify. Ceramics remains a constant — it keeps me creative, curious, and honest about what it actually takes to build something from scratch
If you think I can help, I'd love to hear from you.