With over a decade of experience in social media and two decades in academic publishing, I specialise in helping publishers and scholarly societies use social media strategically and confidently. I understand the nuances of communicating in research-driven environments, blending industry insight with a practical, human approach to build trust, engage academic communities, and deliver meaningful results.
I know my stuff. I've been a social media specialist for over a decade working B2C and B2B. From content planning and audience engagement to monitoring and crisis response, I translate complex social landscapes into accessible strategies tailored to your organisation’s goals.
It's all about helping clients to be successful. By listening deeply and fostering trust across teams, I create an environment where people feel supported, engaged, and empowered. Together, we turn ideas into practical solutions that work in the real world.
Sometimes its easy to feel overwhelmed by competing priorities and.. well just everything. I’m skilled at cutting through complexity, finding the clearest route forward, and turning it into a simple, actionable strategy.