Social media isn’t just a channel for publishing; it’s a real-time focus group, reputation monitor, and customer feedback loop rolled into one. I help organisations use social listening to understand what people are saying and why it matters, so you can act on insights that support your brand, customers, and business goals.
I can design a social listening programme tailored to your specific needs. I'll help you define what to monitor, which platforms to prioritise, and how to build a listening plan that supports your wider business objectives.
Based on your goals and resources, I can recommend suitable listening tools and configure them for accurate, actionable insight. From keyword and topic setup to dashboards and alerts, I’ll ensure you’re gathering the right information efficiently.
I can train your team to confidently build, monitor, and interpret listening data, Helping them spot key themes, opportunities, and risks as they emerge.
Together, we’ll develop clear processes to escalate key conversations or issues to the right people internally. This is important to ensure timely, appropriate responses that protect and strengthen your brand reputation.
I can help you build a proactive social crisis plan before a crisis hits. Including defining roles, responsibilities, workflows, and thresholds for action so your teams can respond calmly and effectively.
I can provide guidance on assessing conversation quality and summarising key findings in formats that work for decision-makers. So that you can turn complex data into clear, actionable insights.
I can help you identify meaningful engagement opportunities, respond authentically, and use insights from listening to inform content, campaigns, and brand development.
A fit-for-purpose social listening and engagement framework
The right tools, processes, and skills embedded within your team
Clear escalation paths and a crisis plan you can rely on
Confidence in interpreting data and communicating insights across the business
The ability to turn listening into lasting brand and relationship growth