Your employees are one of your most powerful brand assets. When they share authentic stories, celebrate company milestones, or highlight your expertise, they extend your reach and credibility far beyond what brand channels alone can achieve.
I help organisations design and run social employee advocacy programmes that inspire participation, protect the brand, and deliver measurable results. Whether you’re just getting started or looking to optimise an existing programme, I can guide you each step of the way.
I’ll help you define clear goals, identify your target audiences, and develop an advocacy strategy that aligns with your business priorities. Together, we’ll design a programme that makes it easy and rewarding for employees to get involved.
From platform recommendations to onboarding and configuration, I’ll work with you so select the right tools to manage advocacy securely and efficiently. I can also support setup and rollout to get your team sharing with confidence from day one.
I’ll deliver practical training and toolkits to help employees understand what to share, how to engage responsibly, and why their participation matters. This builds confidence and consistency across your advocacy community.
I can help you establish clear guidelines and guardrails to protect your brand and support employees in representing it authentically and safely.
Need help creating content that’s shareable and aligned with your advocacy goals? I can advise on content planning, themes, and internal communications to keep your advocates motivated and active.
I’ll help you measure the impact of advocacy on reach, engagement, and brand perception. And then use those insights to refine and grow participation over time.
A clear, structured advocacy programme that fits your culture and goals
Tools, processes, and training that make participation simple and safe
Increased brand visibility, engagement, and credibility through authentic voices
Ongoing support to evolve your programme as your needs grow